An Empirical Analysis of Factors Affecting Customer Loyalty to Sea Freight Forwarders in Thailand

• Main Authors: Narunart, Teewin, Panjakajornsak, Vinai
• Format: text
• Published: Animo Repository 2019
• Subjects: customer loyalty; customer satisfaction; relationship quality; sea freight forwarders in Thailand; service quality
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol19/iss3/11; https://animorepository.dlsu.edu.ph/context/apssr/article/1245/viewcontent/RA_2010.pdf
• Institution: De La Salle University

Thailand has become one of the world’s most significant production bases and therefore, must rely on international sea transportation to move cargo. The primary goal of this paper is to develop a structural equation model to examine how service quality, relationship quality, and customer satisfactio...