Will Cause-Related Marketing Affect the American and Filipino College Students’ Purchase Intention?
This study aims to examine the attitudes of American and Filipino college students and their intention to join the cause-related marketing (CRM) campaign. There were 200 Filipino and 180 American college students who joined the survey. The respondents were marketing majors. Using the theory of reaso...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2020
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol20/iss4/14 https://animorepository.dlsu.edu.ph/context/apssr/article/1342/viewcontent/RA_2013_revised.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |