Effects of Experiential Quality on Experiential Loyalty: Evidence from Starbucks Coffee Chains in Pampanga, Philippines

Effects of Experiential Quality on Experiential Loyalty: Evidence from Starbucks Coffee Chains in Pampanga, Philippines

The study examines the effect of experiential quality on experiential loyalty among customers in Starbucks coffee chains in Pampanga, Philippines. Five hundred ninety-five customers were purposively sampled as respondents. By way of causal-predictive design and partial least squares path modeling, t...

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Bibliographic Details
Main Authors: Lacap, Jean Paolo, Sicat, Arnel Toledano
Format: text
Published: Animo Repository 2022
Subjects:
Coffee shops
interaction quality
physical environment quality
outcome quality
affective quality
experiential quality
experiential loyalty
experiential satisfaction
perceived value
and experiential trust
Online Access:https://animorepository.dlsu.edu.ph/apssr/vol22/iss2/3
https://animorepository.dlsu.edu.ph/context/apssr/article/1418/viewcontent/RA_202_revised.pdf
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/apssr/vol22/iss2/3
https://animorepository.dlsu.edu.ph/context/apssr/article/1418/viewcontent/RA_202_revised.pdf

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