Effects of Experiential Quality on Experiential Loyalty: Evidence from Starbucks Coffee Chains in Pampanga, Philippines

• Main Authors: Lacap, Jean Paolo, Sicat, Arnel Toledano
• Format: text
• Published: Animo Repository 2022
• Subjects: Coffee shops; interaction quality; physical environment quality; outcome quality; affective quality; experiential quality; experiential loyalty; experiential satisfaction; perceived value; and experiential trust
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol22/iss2/3; https://animorepository.dlsu.edu.ph/context/apssr/article/1418/viewcontent/RA_202_revised.pdf
• Institution: De La Salle University

The study examines the effect of experiential quality on experiential loyalty among customers in Starbucks coffee chains in Pampanga, Philippines. Five hundred ninety-five customers were purposively sampled as respondents. By way of causal-predictive design and partial least squares path modeling, t...