Effects of Experiential Quality on Experiential Loyalty: Evidence from Starbucks Coffee Chains in Pampanga, Philippines
The study examines the effect of experiential quality on experiential loyalty among customers in Starbucks coffee chains in Pampanga, Philippines. Five hundred ninety-five customers were purposively sampled as respondents. By way of causal-predictive design and partial least squares path modeling, t...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol22/iss2/3 https://animorepository.dlsu.edu.ph/context/apssr/article/1418/viewcontent/RA_202_revised.pdf |
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| Institution: | De La Salle University |