Measuring Branding Variables that Affect the Brand Choice Intention toward Tourism Destinations in Thailand’s Eastern Coastal Region
A large number of tourists visit Thailand’s eastern coastal regions every year. Brand choice intention is one of the fundamental elements for developing marketing strategies. Therefore, the purposes of this study are to investigate the impact of five brand elements on destination brand loyalty and b...
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Main Authors: | , , |
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Format: | text |
Published: |
Animo Repository
2024
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/ber/vol34/iss1/24 |
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Institution: | De La Salle University |
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