Librarians' Experiences of E-Marketing in Academic Libraries Using Social Media

ABSTRACT Purpose/objectives. This study aims to explore librarians’ experiences of e-marketing using social media comprehensively. Design, methodology, approach. Employing a mixed-methods research design the study integrates quantitative surveys and qualitative interviews. The primary data collecti...

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Bibliographic Details
Main Authors: Senining, Monaliza M., Arcadio, Geraldine B., Laurete, Charlie B., Morilla, Mary Alsuzanne D.
Format: text
Published: Animo Repository 2024
Online Access:https://animorepository.dlsu.edu.ph/conf_dlsplc/2024/schedule/10
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Institution: De La Salle University