Librarians' Experiences of E-Marketing in Academic Libraries Using Social Media

• Main Authors: Senining, Monaliza M., Arcadio, Geraldine B., Laurete, Charlie B., Morilla, Mary Alsuzanne D.
• Format: text
• Published: Animo Repository 2024
• Online Access: https://animorepository.dlsu.edu.ph/conf_dlsplc/2024/schedule/10
• Institution: De La Salle University

ABSTRACT Purpose/objectives. This study aims to explore librarians’ experiences of e-marketing using social media comprehensively. Design, methodology, approach. Employing a mixed-methods research design the study integrates quantitative surveys and qualitative interviews. The primary data collecti...