Librarians' Experiences of E-Marketing in Academic Libraries Using Social Media
ABSTRACT Purpose/objectives. This study aims to explore librarians’ experiences of e-marketing using social media comprehensively. Design, methodology, approach. Employing a mixed-methods research design the study integrates quantitative surveys and qualitative interviews. The primary data collecti...
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| Main Authors: | , , , |
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| Format: | text |
| Published: |
Animo Repository
2024
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| Online Access: | https://animorepository.dlsu.edu.ph/conf_dlsplc/2024/schedule/10 |
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| Institution: | De La Salle University |