The Influence of Parasocial Relationships on Celebrity Credibility and Consumer Behavior Before and After a TV Show Finale

The Influence of Parasocial Relationships on Celebrity Credibility and Consumer Behavior Before and After a TV Show Finale

Parasocial relationships (PSR) are characterized by the feeling of intimacy or personal connection by media consumers to media characters through one-sided interactions. In recent years, studies revealed that people have become increasingly dependent on online personas or celebrities to seek comfort...

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Bibliographic Details
Main Authors: Bugarin, Renzo Josh M., Samilo, Quijana Jynnyll A., Tolentino, Articus Filipe E.
Format: text
Published: Animo Repository 2022
Subjects:
parasocial relationships
celebrity credibility
consumer behavior
streamed television
fan behavior
Social and Behavioral Sciences
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/paper_mps/4
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1017&context=conf_shsrescon
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Institution: De La Salle University

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https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/paper_mps/4
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1017&context=conf_shsrescon

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