The Influence of Parasocial Relationships on Celebrity Credibility and Consumer Behavior Before and After a TV Show Finale

• Main Authors: Bugarin, Renzo Josh M., Samilo, Quijana Jynnyll A., Tolentino, Articus Filipe E.
• Format: text
• Published: Animo Repository 2022
• Subjects: parasocial relationships; celebrity credibility; consumer behavior; streamed television; fan behavior; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/paper_mps/4; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1017&context=conf_shsrescon
• Institution: De La Salle University

Parasocial relationships (PSR) are characterized by the feeling of intimacy or personal connection by media consumers to media characters through one-sided interactions. In recent years, studies revealed that people have become increasingly dependent on online personas or celebrities to seek comfort...