The Influence of Parasocial Relationships on Celebrity Credibility and Consumer Behavior Before and After a TV Show Finale
Parasocial relationships (PSR) are characterized by the feeling of intimacy or personal connection by media consumers to media characters through one-sided interactions. In recent years, studies revealed that people have become increasingly dependent on online personas or celebrities to seek comfort...
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| Main Authors: | , , |
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| Format: | text |
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Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/paper_mps/4 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1017&context=conf_shsrescon |
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| Institution: | De La Salle University |