Factors of Online Advertisements That Affect Concumer Behavior of the ABM SHS of DLSU-IS A.Y. 2021-2022

Factors of Online Advertisements That Affect Concumer Behavior of the ABM SHS of DLSU-IS A.Y. 2021-2022

Online advertisements have been embedded in videos or the software applications that individuals are exposed to that aims to persuade consumers to buy products or services. However, there is a need to know what exactly about online ads makes them persuasive to consumers. This research presented some...

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Bibliographic Details
Main Authors: Capistrano, Gabrielle Louise V., Cruz, Patrisha Adelle P., Martinez, Jia Nadine F., Miraflor, Helaena Marie I., Sola, Alliyah Lein N.
Format: text
Published: Animo Repository 2022
Subjects:
online advertisements
consumer behavior
factors
percentage analysis
likert scale
Business
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/7
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1049&context=conf_shsrescon
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/7
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1049&context=conf_shsrescon

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