Assessing the Marketability of BEU as a Loungewear Brand Producing Ethically-Made and Gender-Inclusive Clothing in the Philippines

• Main Authors: Alonte, Carlos Miguel G., Bandola, Rhiean Gabriel E., Dela Vega, Nicka Darlene D., Lirio, Kylene Nicole R., Secillano, Maria Angela A., Ventanilla, Luigie Vondel D.
• Format: text
• Published: Animo Repository 2021
• Subjects: ethical; sustainable; gender-inclusivity; loungewear; local business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1727/viewcontent/BEU.pdf
• Institution: De La Salle University

BEU is an ethical and gender-inclusive brand that aims to provide its customers with high-quality loungewear products promoting a more sustainable approach in terms of manufacturing and purchasing contemporary clothing pieces while striving for inclusivity through their brand’s motto “Be You” encour...