Assessing the Marketability of BEU as a Loungewear Brand Producing Ethically-Made and Gender-Inclusive Clothing in the Philippines
BEU is an ethical and gender-inclusive brand that aims to provide its customers with high-quality loungewear products promoting a more sustainable approach in terms of manufacturing and purchasing contemporary clothing pieces while striving for inclusivity through their brand’s motto “Be You” encour...
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| Main Authors: | , , , , , |
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| Format: | text |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/2 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1727/viewcontent/BEU.pdf |
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| Institution: | De La Salle University |