A Study on the Positive Influence of Brand Activism in the Fashion Industry in DSLU-IS Manila ABM ID 121 Student's Consumer Behavior

A Study on the Positive Influence of Brand Activism in the Fashion Industry in DSLU-IS Manila ABM ID 121 Student's Consumer Behavior

Campaigns involving brand activism are commonly used to pique the interest of consumers. However, there are companies who exploit this movement for their personal interests through woke-washing. This research study explores the positive influence of brand activism in the fashion industry on DLSU SHS...

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Bibliographic Details
Main Authors: Bulanadi, Erliana Taningco, Daza, Tricia Kate Abela, Hong, Yuri Taytayon, Lee, Kailynne Claudette Payapaya, Lim, Audrey Renee Azarias, Luces, Ma. Sofia Neriz Hugo
Format: text
Published: Animo Repository 2023
Subjects:
brand activism
woke-washing
fashion industry
tri-component model
consumer behavior
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/2
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1845/viewcontent/Abstract_A_Study_on_the_Positive_Influence_of_Brand_Activism_in_the_Fashion_Industry_in_DSLU_IS_Manila_ABM_ID_121_Student_s_Consumer_Behavior.docx.pdf
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Institution: De La Salle University

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https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/2
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1845/viewcontent/Abstract_A_Study_on_the_Positive_Influence_of_Brand_Activism_in_the_Fashion_Industry_in_DSLU_IS_Manila_ABM_ID_121_Student_s_Consumer_Behavior.docx.pdf

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