A Study on the Positive Influence of Brand Activism in the Fashion Industry in DSLU-IS Manila ABM ID 121 Student's Consumer Behavior

• Main Authors: Bulanadi, Erliana Taningco, Daza, Tricia Kate Abela, Hong, Yuri Taytayon, Lee, Kailynne Claudette Payapaya, Lim, Audrey Renee Azarias, Luces, Ma. Sofia Neriz Hugo
• Format: text
• Published: Animo Repository 2023
• Subjects: brand activism; woke-washing; fashion industry; tri-component model; consumer behavior
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1845/viewcontent/Abstract_A_Study_on_the_Positive_Influence_of_Brand_Activism_in_the_Fashion_Industry_in_DSLU_IS_Manila_ABM_ID_121_Student_s_Consumer_Behavior.docx.pdf
• Institution: De La Salle University

Campaigns involving brand activism are commonly used to pique the interest of consumers. However, there are companies who exploit this movement for their personal interests through woke-washing. This research study explores the positive influence of brand activism in the fashion industry on DLSU SHS...