A Study on the Positive Influence of Brand Activism in the Fashion Industry in DSLU-IS Manila ABM ID 121 Student's Consumer Behavior
Campaigns involving brand activism are commonly used to pique the interest of consumers. However, there are companies who exploit this movement for their personal interests through woke-washing. This research study explores the positive influence of brand activism in the fashion industry on DLSU SHS...
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| Main Authors: | , , , , , |
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| Format: | text |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/2 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1845/viewcontent/Abstract_A_Study_on_the_Positive_Influence_of_Brand_Activism_in_the_Fashion_Industry_in_DSLU_IS_Manila_ABM_ID_121_Student_s_Consumer_Behavior.docx.pdf |
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| Institution: | De La Salle University |