The Power of Images: Influence of Advertisements on the Buying Behavior of Students in a Philippine University

• Main Authors: Guioguio, Kyle M., De Guzman, Nash Jerald P., Rizo, Vienne Stefani
• Format: text
• Published: Animo Repository 2023
• Subjects: advertisements; product and brand perception; consumer buying behavior; senior high school students
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/poster_ebov/1; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1862/viewcontent/Abstract_The_Power_of_Images__Influence_of_Advertisements_on_the_Buying_Behavior_of_Students_in_a_Philippine_University.docx.pdf
• Institution: De La Salle University

In today's world, advertising plays a crucial role in the success of businesses and significantly impacts consumer behavior. It comes to mind what is the most relevant and most selected by young consumers in this digital age. The study aims to determine the effects and give insights into how pr...