Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students

Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students

Consumer purchase behavior is heavily influenced by product quality, making it a crucial factor in one’s decision-making process. This study aimed to investigate the impact of IKEA Philippines on the customer purchasing decision (CPD) of Grade 12 ABM students from De La Salle University - Manila (DL...

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Bibliographic Details
Main Authors: Canoy, Alyssa Gabrielle M., Camerino, Audrey Joan L., Daclan, Julianne Mae V., Forro, Yasmeen Nicole M., Lapena, Grace Ricci P.
Format: text
Published: Animo Repository 2023
Subjects:
customer purchasing decision (CPD)
IKEA
parents
product quality
senior high school
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/14
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1864/viewcontent/Abstract_Exploring_the_Interaction_of_Product_Quality_on_the_Purchasing_Decision_of_IKEA_Customers__A_Comparative_Study_between_Parents_and_Students.docx.pdf
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/14
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1864/viewcontent/Abstract_Exploring_the_Interaction_of_Product_Quality_on_the_Purchasing_Decision_of_IKEA_Customers__A_Comparative_Study_between_Parents_and_Students.docx.pdf

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