Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students

• Main Authors: Canoy, Alyssa Gabrielle M., Camerino, Audrey Joan L., Daclan, Julianne Mae V., Forro, Yasmeen Nicole M., Lapena, Grace Ricci P.
• Format: text
• Published: Animo Repository 2023
• Subjects: customer purchasing decision (CPD); IKEA; parents; product quality; senior high school
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/14; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1864/viewcontent/Abstract_Exploring_the_Interaction_of_Product_Quality_on_the_Purchasing_Decision_of_IKEA_Customers__A_Comparative_Study_between_Parents_and_Students.docx.pdf
• Institution: De La Salle University

Consumer purchase behavior is heavily influenced by product quality, making it a crucial factor in one’s decision-making process. This study aimed to investigate the impact of IKEA Philippines on the customer purchasing decision (CPD) of Grade 12 ABM students from De La Salle University - Manila (DL...