Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
Consumer purchase behavior is heavily influenced by product quality, making it a crucial factor in one’s decision-making process. This study aimed to investigate the impact of IKEA Philippines on the customer purchasing decision (CPD) of Grade 12 ABM students from De La Salle University - Manila (DL...
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| Main Authors: | , , , , |
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| Format: | text |
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Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/14 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1864/viewcontent/Abstract_Exploring_the_Interaction_of_Product_Quality_on_the_Purchasing_Decision_of_IKEA_Customers__A_Comparative_Study_between_Parents_and_Students.docx.pdf |
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| Institution: | De La Salle University |