Building More Than Just Furniture: How Does the IKEA Effect Impact Consumer Needs on Generation Z and Millennials
In the 1950s, Betty Crocker simplified cake preparation with mix, water, and bake, but consumers felt less valuable. By adding butter, oil, and eggs, they increased sales and fostered a sense of ownership, known as the “IKEA Effect.” This study explores how Generation Z and Millennials respond to th...
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| Main Authors: | , |
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| Format: | text |
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Animo Repository
2024
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_cli/8 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2427/viewcontent/PP_CLI_Mansukhani_Asencio___JULIANA_LILA_ASENCIO.docx.pdf |
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| Institution: | De La Salle University |
