A marketing plan for California Pizza Kitchen Philippines
California Pizza Kitchen sets to position itself as the leading casual dining restaurant in the premium pizza market that operates as a family-friendly restaurant and offers innovative and high quality pizzas, salads, pastas, and other related products. More so, it intends to provide outstanding qua...
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| Format: | text |
| Language: | English |
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2010
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/9635 |
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oai:animorepository.dlsu.edu.ph:etd_bachelors-102802021-08-10T05:56:28Z A marketing plan for California Pizza Kitchen Philippines Cheng, Matilda Melissa N. Francisco, Loise Mae Q. Ong, Angelique C. Suarez, Cherry Ahve M. California Pizza Kitchen sets to position itself as the leading casual dining restaurant in the premium pizza market that operates as a family-friendly restaurant and offers innovative and high quality pizzas, salads, pastas, and other related products. More so, it intends to provide outstanding quality of customer service and establish a high level of customer loyalty and brand awareness. California Pizza Kitchen sees more expansion by establishing new CPK outlets and/or CPK ASAP in new wave cities and existing market. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/9635 Bachelor's Theses English Animo Repository Pizza--Philippines--Marketing Pizza industry--Philippines California Pizza Kitchen Philippines |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| language |
English |
| topic |
Pizza--Philippines--Marketing Pizza industry--Philippines California Pizza Kitchen Philippines |
| spellingShingle |
Pizza--Philippines--Marketing Pizza industry--Philippines California Pizza Kitchen Philippines Cheng, Matilda Melissa N. Francisco, Loise Mae Q. Ong, Angelique C. Suarez, Cherry Ahve M. A marketing plan for California Pizza Kitchen Philippines |
| description |
California Pizza Kitchen sets to position itself as the leading casual dining restaurant in the premium pizza market that operates as a family-friendly restaurant and offers innovative and high quality pizzas, salads, pastas, and other related products. More so, it intends to provide outstanding quality of customer service and establish a high level of customer loyalty and brand awareness. California Pizza Kitchen sees more expansion by establishing new CPK outlets and/or CPK ASAP in new wave cities and existing market. |
| format |
text |
| author |
Cheng, Matilda Melissa N. Francisco, Loise Mae Q. Ong, Angelique C. Suarez, Cherry Ahve M. |
| author_facet |
Cheng, Matilda Melissa N. Francisco, Loise Mae Q. Ong, Angelique C. Suarez, Cherry Ahve M. |
| author_sort |
Cheng, Matilda Melissa N. |
| title |
A marketing plan for California Pizza Kitchen Philippines |
| title_short |
A marketing plan for California Pizza Kitchen Philippines |
| title_full |
A marketing plan for California Pizza Kitchen Philippines |
| title_fullStr |
A marketing plan for California Pizza Kitchen Philippines |
| title_full_unstemmed |
A marketing plan for California Pizza Kitchen Philippines |
| title_sort |
marketing plan for california pizza kitchen philippines |
| publisher |
Animo Repository |
| publishDate |
2010 |
| url |
https://animorepository.dlsu.edu.ph/etd_bachelors/9635 |
| _version_ |
1772834731591729152 |