Optimum interplay of price, sales staff and advertising to maximize expected return on investment given a budget constraint over discrete points in time

• Main Authors: Cheung, Amparo, Ong, Dianne Karen
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Production planning; Prices; Discrete-time systems; Mathematical optimization; Advertising > Rate of return; Sales personnel; Budget; Decision-making > Mathematical models
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9771
• Institution: De La Salle University

Corporate financial planning models act as a dynamic model of the firm. It correctly represents the different parameters affecting its over-all profitability. Such an abstraction is useful for exploring the full financial effect of a given action. Definition of parameters are needed to help the firm...