Optimum interplay of price, sales staff and advertising to maximize expected return on investment given a budget constraint over discrete points in time

Corporate financial planning models act as a dynamic model of the firm. It correctly represents the different parameters affecting its over-all profitability. Such an abstraction is useful for exploring the full financial effect of a given action. Definition of parameters are needed to help the firm...

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Main Authors: Cheung, Amparo, Ong, Dianne Karem
格式: text
語言:English
出版: Animo Repository 1997
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在線閱讀:https://animorepository.dlsu.edu.ph/etd_bachelors/4099
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