Optimum interplay of price, sales staff and advertising to maximize expected return on investment given a budget constraint over discrete points in time

• Main Authors: Cheung, Amparo, Ong, Dianne Karem
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Rate of return; Advertising—Rate of return; Corporations—Finance; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/4099
• Institution: De La Salle University

Corporate financial planning models act as a dynamic model of the firm. It correctly represents the different parameters affecting its over-all profitability. Such an abstraction is useful for exploring the full financial effect of a given action. Definition of parameters are needed to help the firm...