Optimum interplay of price, sales staff and advertising to maximize expected return on investment given a budget constraint over discrete points in time
Corporate financial planning models act as a dynamic model of the firm. It correctly represents the different parameters affecting its over-all profitability. Such an abstraction is useful for exploring the full financial effect of a given action. Definition of parameters are needed to help the firm...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1997
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/4099 |
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| Institution: | De La Salle University |
| Language: | English |