A Study on the relationship of retail layout and customer preference of selected supermarkets in Metro Manila

The study was made in order to check if there is a relationship between the retail layout and the customer preference of supermarkets in the Philippines. The statistical analysis on a survey of 436shoppers of supermarkets in Metro Manila showed that there is no evidence that there is a relationship...

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Bibliographic Details
Main Authors: Chae, Jae Hwan, Lee, Ji Hun, Moon, Jae Hwan, Yan, Josef Bryan
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/10576
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Institution: De La Salle University
Language: English