A study on the relationship between customer perception and customer preference on the attractiveness of food trucks in Cucina Andare

• Main Authors: Deuna, Roi Jedrik Q., Escalante, Christian Nicholas L., Magsaysay, Mario Nicolas L., Martinez, Carlos Miguel B.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Food industry and trade > Philippines > Management; Food service management > Philippines; Customer relations > Management.; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11495
• Institution: De La Salle University

The food truck industry was recently established here in the Philippines through the first food truck market, Cucina Andare. The group decided to pioneer a study on this subject because it is not yet well studied around the world. Since it is new in the Philippines, how customers view food trucks ha...