A study on the relationship between customer perception and customer preference on the attractiveness of food trucks in Cucina Andare

The food truck industry was recently established here in the Philippines through the first food truck market, Cucina Andare. The group decided to pioneer a study on this subject because it is not yet well studied around the world. Since it is new in the Philippines, how customers view food trucks ha...

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Bibliographic Details
Main Authors: Deuna, Roi Jedrik Q., Escalante, Christian Nicholas L., Magsaysay, Mario Nicolas L., Martinez, Carlos Miguel B.
Format: text
Language:English
Published: Animo Repository 2013
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11495
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Institution: De La Salle University
Language: English

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