Filipino consumers awareness and perception towards socially responsible coffee companies

• Main Authors: Anatalio, Aurora Marie, Cruz, Lizelle Faustine, Gomez, Genevieve Marie, Ong, Kyra Krista
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Social responsibility of business; Consumer behavior; Corporate culture; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10715
• Institution: De La Salle University

This research examined how Filipino consumers awareness of Corporate Social Responsibility (CSR) programs of Starbucks Philippines and Figaro Coffee Company affect their perception of Filipino coffee companies. Likewise, this paper aimed to determine whether the consumers perception towards the coff...