The impact of facebook as a Social Networking Site (SNS) on the brand building efforts of four selected Philippine food retail SMES
With today's advancing technology, people not only utilize social networking sites for personal use but for entrepreneurial purposes as well. According to Mr. Ople, a social media expert, roughly 25 million Filipinos are registered on Facebook. Small and medium enterprises (SMEs), specifically...
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| Main Authors: | , , , |
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| Format: | text |
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Animo Repository
2011
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11002 |
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| Institution: | De La Salle University |