An empirical investigation of customer attention on family-size restaurant menu design

• Main Authors: Honrado, Richelle L., Oria, Aprilyn R., Rea, Khristal Anjela C.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Menu design; Restaurants > Design and construction; Restaurants > Marketing.; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11510
• Institution: De La Salle University

The hospitality industry has been expanding throughout the years, specifically the rise of restaurant. Because of this, competition is foreseen to be more tough. Aside from offering the consumers quality cooked-food, restaurant also have an option to concentrate on advertising their products. What b...