Suki relationship in the perspective of buyer and seller

• Main Authors: Cruz, Jared Allen C., Serrano, Christian Louis T., Sto. Tomas, Gerard Paolo Y., Yuyek, Gabriel Thomas T.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Consumer satisfaction; Consumers' preferences; Customer relations; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11511
• Institution: De La Salle University

The idea of suki that is deeply embedded in Filipino culture was tackled in this paper in line with the classic idea of the eight levels of social interaction by Santiago and Enriquez (1976). The researchers aimed to establish the idea that being a suki is a transition through the eight levels of social interaction. The researchers employed Consensual Qualitative Research (CQR) through a semi-structured interview to gather data and process the data as well. The participants were referred by colleagues of the researchers who were identified as either a suki buyer or seller. The participants were strictly taken in pairs of their identified buyer or seller counterparts. The results show that a person starts to become a suki when they transition into the pakikipabagay level and could go up to the pakikisangkot level of social interaction.