Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry

Corporate Events Organized by Marketing Managers as a Promotional Tool in Influencing Customers Purchasing Decisions in the Magazine Publishing Industry is an academic paper discussing corporate events as a method of marketing and the different factors that the top three magazine publishing companie...

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Main Authors: Manalansan, Sharmaine Joy O., Ocrisma, Michael John P., Ramos, Albeelyn Yovela H., Tan, Precious C.
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11915
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-12560
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-125602021-09-13T02:37:00Z Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry Manalansan, Sharmaine Joy O. Ocrisma, Michael John P. Ramos, Albeelyn Yovela H. Tan, Precious C. Corporate Events Organized by Marketing Managers as a Promotional Tool in Influencing Customers Purchasing Decisions in the Magazine Publishing Industry is an academic paper discussing corporate events as a method of marketing and the different factors that the top three magazine publishing companies in the Philippines, namely Summit Media Publications, One Mega Group and ABS-CBN Cable Channels and Print Media Group, consider when looking into such method as a promotional tool to affect the customers decision-making. It looks into the external and internal factors that affect the customers purchasing decisions as well as the various marketing methods that companies can use. The aforementioned frameworks are supported by interviews with the marketing managers in each of the companies, and insights from different marketing professors from De La Salle University-Manila. This study is especially important because it looks into the work of the magazine publishing industry, which is not as explored as the other industries present in the country. Marketing managers, entrepreneurs, event organizers, students and the publishing companies can utilize this paper to help them decide whether events will be an effective mode of marketing for them. 2012-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/11915 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description Corporate Events Organized by Marketing Managers as a Promotional Tool in Influencing Customers Purchasing Decisions in the Magazine Publishing Industry is an academic paper discussing corporate events as a method of marketing and the different factors that the top three magazine publishing companies in the Philippines, namely Summit Media Publications, One Mega Group and ABS-CBN Cable Channels and Print Media Group, consider when looking into such method as a promotional tool to affect the customers decision-making. It looks into the external and internal factors that affect the customers purchasing decisions as well as the various marketing methods that companies can use. The aforementioned frameworks are supported by interviews with the marketing managers in each of the companies, and insights from different marketing professors from De La Salle University-Manila. This study is especially important because it looks into the work of the magazine publishing industry, which is not as explored as the other industries present in the country. Marketing managers, entrepreneurs, event organizers, students and the publishing companies can utilize this paper to help them decide whether events will be an effective mode of marketing for them.
format text
author Manalansan, Sharmaine Joy O.
Ocrisma, Michael John P.
Ramos, Albeelyn Yovela H.
Tan, Precious C.
spellingShingle Manalansan, Sharmaine Joy O.
Ocrisma, Michael John P.
Ramos, Albeelyn Yovela H.
Tan, Precious C.
Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
author_facet Manalansan, Sharmaine Joy O.
Ocrisma, Michael John P.
Ramos, Albeelyn Yovela H.
Tan, Precious C.
author_sort Manalansan, Sharmaine Joy O.
title Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
title_short Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
title_full Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
title_fullStr Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
title_full_unstemmed Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
title_sort corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry
publisher Animo Repository
publishDate 2012
url https://animorepository.dlsu.edu.ph/etd_bachelors/11915
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