Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry

• Main Authors: Manalansan, Sharmaine Joy O., Ocrisma, Michael John P., Ramos, Albeelyn Yovela H., Tan, Precious C.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11915
• Institution: De La Salle University

Corporate Events Organized by Marketing Managers as a Promotional Tool in Influencing Customers Purchasing Decisions in the Magazine Publishing Industry is an academic paper discussing corporate events as a method of marketing and the different factors that the top three magazine publishing companie...