Ethics in billboard advertising: The role of ethical considerations in management decisions

• Main Authors: Lu, Andrew James, Roleda, Arielle Marie, Tan, Adrianne Janelle, Tan, Hzal Lynn
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12145
• Institution: De La Salle University

Given the current situation of the billboard advertising industry in the Philippines, the researchers looked into ethical considerations in management decisions when it came to approving and implementing potentially offensive billboard advertisements. This study focused on identifying the factors that contributed to the decision making process of management together with the role of ethics in their decisions. The researchers interviewed the marketing managers or other people in position of seven choice companies to gather data regarding the advertising process when it came to billboard advertisements and the ethical considerations that accompanied it. It was found that most, if not all, companies followed the guidelines in the codes of ethics by private media organizations, but were still found to be offensive. This showed that there were several other factors that contributed or caused viewers to see certain advertisements as offensive enough to push companies to take them down. Further research upon these factors took place to fully grasp the reason for these happenings.