An integrated marketing communications campaign for Children's Hour

In the Philippines, a non-profit organization named Children's Hour exists to make children happy by asking at least an hour's worth of salary from working individuals. As simple as it is, people are still confused as to what Children's Hour really does. With low engagement, collectio...

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Bibliographic Details
Main Authors: Cabatuando, Frances Jane L., King, Richenna Kristine R., Senas, Macrin Ann C., Tolentino, Justinne M.
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/13998
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Institution: De La Salle University
Language: English