An integrated marketing communications campaign for Children's Hour

• Main Authors: Cabatuando, Frances Jane L., King, Richenna Kristine R., Senas, Macrin Ann C., Tolentino, Justinne M.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/13998
• Institution: De La Salle University

In the Philippines, a non-profit organization named Children's Hour exists to make children happy by asking at least an hour's worth of salary from working individuals. As simple as it is, people are still confused as to what Children's Hour really does. With low engagement, collectio...