A marketing plan for 3M Philippines

The use of smart phones in the Philippines is rapidly increasing. Hence, various smart phone accessories were created and are still being invented to continuously satisfy consumer needs, one of these being mobile privacy. 3M responded to these by introducing the 3M Privacy Screen Protector. Despite...

Full description

Saved in:
Bibliographic Details
Main Authors: Gonong, Mary Robelle P., Lim, Tristel Joyce F., Tobias, Kashka Louisse L.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/13999
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-14641
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-146412021-10-30T04:13:44Z A marketing plan for 3M Philippines Gonong, Mary Robelle P. Lim, Tristel Joyce F. Tobias, Kashka Louisse L. The use of smart phones in the Philippines is rapidly increasing. Hence, various smart phone accessories were created and are still being invented to continuously satisfy consumer needs, one of these being mobile privacy. 3M responded to these by introducing the 3M Privacy Screen Protector. Despite being in the Philippine market since 2004, the product still lacks awareness and visibility in distribution channels nationwide. Recognizing the potential of the product, the group proposed to create a product marketing plan to increase its awareness and sales. This will be executed on November 2012. The marketing plan also aims to change its target market to college students, ages 16-22, and young professionals, ages 23-33. Both of these markets belong to the socio-economic class upper C that was determined based on primary and secondary data gathered through extensive research. Objectives for the marketing plan are to create a new market for 3M Privacy Screen Protector and to increase awareness amongst target market that would eventually lead to an increase in sales. With that being said the goals for the first year are 1) To gain at least 35% product awareness in the primary target market 2) To gain at least 15% product awareness in the secondary target market, 3) To increase the visibility of 3M Privacy Screen Protector in Metro Manila, and to 4) Increase net income of 3M Privacy Screen Protector by at least 15%. To attain these goals and objectives, strategies and programs such as below the line and traditional advertising programs, consumer and trade promotions, public relations, and communication program will be implemented. 2012-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/13999 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Gonong, Mary Robelle P.
Lim, Tristel Joyce F.
Tobias, Kashka Louisse L.
A marketing plan for 3M Philippines
description The use of smart phones in the Philippines is rapidly increasing. Hence, various smart phone accessories were created and are still being invented to continuously satisfy consumer needs, one of these being mobile privacy. 3M responded to these by introducing the 3M Privacy Screen Protector. Despite being in the Philippine market since 2004, the product still lacks awareness and visibility in distribution channels nationwide. Recognizing the potential of the product, the group proposed to create a product marketing plan to increase its awareness and sales. This will be executed on November 2012. The marketing plan also aims to change its target market to college students, ages 16-22, and young professionals, ages 23-33. Both of these markets belong to the socio-economic class upper C that was determined based on primary and secondary data gathered through extensive research. Objectives for the marketing plan are to create a new market for 3M Privacy Screen Protector and to increase awareness amongst target market that would eventually lead to an increase in sales. With that being said the goals for the first year are 1) To gain at least 35% product awareness in the primary target market 2) To gain at least 15% product awareness in the secondary target market, 3) To increase the visibility of 3M Privacy Screen Protector in Metro Manila, and to 4) Increase net income of 3M Privacy Screen Protector by at least 15%. To attain these goals and objectives, strategies and programs such as below the line and traditional advertising programs, consumer and trade promotions, public relations, and communication program will be implemented.
format text
author Gonong, Mary Robelle P.
Lim, Tristel Joyce F.
Tobias, Kashka Louisse L.
author_facet Gonong, Mary Robelle P.
Lim, Tristel Joyce F.
Tobias, Kashka Louisse L.
author_sort Gonong, Mary Robelle P.
title A marketing plan for 3M Philippines
title_short A marketing plan for 3M Philippines
title_full A marketing plan for 3M Philippines
title_fullStr A marketing plan for 3M Philippines
title_full_unstemmed A marketing plan for 3M Philippines
title_sort marketing plan for 3m philippines
publisher Animo Repository
publishDate 2012
url https://animorepository.dlsu.edu.ph/etd_bachelors/13999
_version_ 1772834895779856384