A marketing plan for Groupon Philippines

• المؤلفون الرئيسيون: Dela Cruz, Alexandra Eloisa G., Olfato, Jea C., Ronidel, Robert Hanzel C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18218
• المؤسسة: De La Salle University

Groupon is a group buying website that features daily deals in the form of Groupon's or group coupons to be redeemed at local establishments located in three key location points Metro Manila, Cebu, and Davao. Formally launched in the Philippines in February 2011, the site utilizes consumers col...