A marketing plan for Groupon Philippines

Groupon is a group buying website that features daily deals in the form of Groupon's or group coupons to be redeemed at local establishments located in three key location points Metro Manila, Cebu, and Davao. Formally launched in the Philippines in February 2011, the site utilizes consumers col...

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Bibliographic Details
Main Authors: Dela Cruz, Alexandra Eloisa G., Olfato, Jea C., Ronidel, Robert Hanzel C.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18218
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Institution: De La Salle University
Language: English

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