Differentiation strategies for Groupon Singapore

• المؤلفون الرئيسيون: Chua, Pamela Hui Ting, Yu, Bo, Zhang, Ruitao
• مؤلفون آخرون: Wang Qinan
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44090
• المؤسسة: Nanyang Technological University

In this report, we will like to place our focus on Groupon Beeconomic. We want to investigate methods in which it can undertake to differentiate itself from its competitors, considering the fact that it now has more resources to tap into after being acquired by Groupon, which has operations all arou...