Differentiation strategies for Groupon Singapore

• Main Authors: Chua, Pamela Hui Ting, Yu, Bo, Zhang, Ruitao
• Other Authors: Wang Qinan
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/44090
• Institution: Nanyang Technological University

In this report, we will like to place our focus on Groupon Beeconomic. We want to investigate methods in which it can undertake to differentiate itself from its competitors, considering the fact that it now has more resources to tap into after being acquired by Groupon, which has operations all around the world. This differentiation may bring the current stagnant market to a different level, by providing unmatchable value to consumers. The result of differentiation will hopefully bring Groupon Beeconomic to the market leader status, and also generate customer loyalty to the site.