Differentiation strategies for Groupon Singapore
In this report, we will like to place our focus on Groupon Beeconomic. We want to investigate methods in which it can undertake to differentiate itself from its competitors, considering the fact that it now has more resources to tap into after being acquired by Groupon, which has operations all arou...
Saved in:
Main Authors: | Chua, Pamela Hui Ting, Yu, Bo, Zhang, Ruitao |
---|---|
Other Authors: | Wang Qinan |
Format: | Final Year Project |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/44090 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
Groupon and Groupon Now : participating firm’s profitability analysis
by: Ong, Jenn-Bing, et al.
Published: (2020) -
The strategies of travel agencies in Singapore
by: Nai, Yunni, et al.
Published: (2008) -
Strategies for technological development of Singapore's semiconductor industry.
by: Tng, Siew Ang., et al.
Published: (2009) -
Corporate strategy in a transitional economy : a study of Maya cement in Hangzhou, Zhejiang, PRC
by: Gan, Ling Horng, et al.
Published: (2008) -
Economic motivations of listing on Groupon
by: Cai, Siming, et al.
Published: (2012)