A Descriptive profile of online businesses using a social networking site in the Philippines

• Main Authors: Decima, Melanie Elizabeth R., Lapiz, Emilio A., Lim, Calvin Kim G., Lolim, Christa Mariel G.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Internet marketing; Electronic commerce > Management; Business > Databases; Business information services
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14505
• Institution: De La Salle University

This study describes the profile of online businesses using a social networking site, namely Multiply, in the Philippines. This study made use of rich data obtained from theories, concepts and frameworks about e-commerce. From this, the researchers developed a model that contains different variables necessary to create the profile of online businesses via Multiply. The model suggests that the profile is comprised of numerous variables such as activity of online business, size of business, operations, usage of networking site, number of sales generated, traffic per month, modes of payment, modes of delivery and freight services. The researchers made use of a survey to obtain information to profile online businesses in Multiply. Census was used to survey the 5,156 population of Multiply. It is safe to conclude that most online businesses in Multiply in the Philippines are micro and are in the category of Clothing, Shoes & Accessories. Majority of the respondents are active and purely online. The traffic ranges from 0-50 hits per month while the sales arrives at the figure P5,000 or less. A greater part of our respondents uses bank to bank transactions as their mode of payment while freight services such as Air21 and LBC are the main mode of delivery. The researchers have considered the respondent profile to be of supplemental insight to the study.