From an online startup to a sustainable business : a case-study on Chope! Singapore.

• Main Authors: Wong, Yong Kang., Wong, Zi Hao., Goh, Madelyn Jia Ying.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Information technology::Electronic commerce; DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/51355
• Institution: Nanyang Technological University

The e-business industry in Singapore is a competitive one. Many e-businesses have innovative concepts but fail to compete with larger e-business overseas. It is therefore important that e-businesses design feasible business strategies to achieve sustainability. This case-study investigates the cu...