A Descriptive profile of online businesses using a social networking site in the Philippines

• Main Authors: Decima, Melanie Elizabeth R., Lapiz, Emilio A., Lim, Calvin Kim G., Lolim, Christa Mariel G.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Internet marketing; Electronic commerce > Management; Business > Databases; Business information services
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14505
• Institution: De La Salle University

This study describes the profile of online businesses using a social networking site, namely Multiply, in the Philippines. This study made use of rich data obtained from theories, concepts and frameworks about e-commerce. From this, the researchers developed a model that contains different variables...