A marketing plan for Aprovel/Co-Aprovel

• Main Authors: Diokno, Kristine Eloisa C., Ganon, Patricia P., Lim, Katherine Ross L., Lonzaga, Joanne Marie C.
• Format: text
• Language: English
• Published: Animo Repository 2004
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14736
• Institution: De La Salle University

Hypertension is the 5th cause of morbidity in the Philippines. The number of hypertension cases continuously increases in the country. Seeing this as a wealth of opportunities to capture the fastest growing ARB market, a marketing plan for Sanofi-Aventis’ Aprovel/CoAprovel is hereby presented. The m...